Success in the digital world
is an inside job

I'm a {{businessRole}}
looking to unlock our

I'm a {{businessRole}} looking to unlock our...

… dependency on external agencies


… opportunities within the digital space

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better inside

Playbook is a marketing and media in-housing consultancy.

We believe that if an activity is core to your business, it should be inside your business.

So we help leaders evolve their organisation, unlock their dependence on external agencies, allowing them to cut costs, move faster, make better decisions and monetise latent opportunities.

  • 96% of brands agree that the availability of advertising tech and tools has allowed more marketers to take their operations in-house.

  • 42% of businesses lack the confidence to run an in-house team alone.

  • 79% believe they must transform, not just optimise, their businesses through digital technologies.

    If it’s core to your business,
    it should be inside your business.
    Alessandra Di Lorenzo, CEO of Forward

    Bring it in.

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