We help brands get closer to their customers.

From the people that created Travelpeople


But we’re not consultants.

We are the team that built one of the UK’s most successful in-house digital marketing and media businesses.

We designed it. And built it. Up-skilling the business to make the most of every digital opportunity. Taking out layers of cost. Getting closer to our customers. Monetising everything.

  • We set up Travelpeople as lastminute.com’s in-house media business in 2016. We reorganised the team and hired key talent in record time across 6 International offices

  • We grew annual gross revenues by 40% in just 4 years.

  • 300% increase in programmatic revenues YOY

    Impartial views.

    Critically, we’re unbiased. We’re open to ways of working with you and forming a strategy that’s exactly yours. Without self-interest, we get to the heart of your brand and business, fair and fast; investing our time where it matters.

    Proven success.

    We’re the team that set-up one of the UK’s leading in-house agencies, Travelpeople, for lastminute.com. Our job is to bring you the process we have perfected, bringing you incredible cost-savings, new revenues and more.

    Design thinking.

    Identifying a solution is one thing. Executing a strategy is another. We’re different from others because we don’t leave you with the problem to solve for yourselves. Opportunities that we identify for brands are thought through end-to-end.

    Problem solving.

    We make sense of data, analytics and technology, and combine this with real world understanding. You can rely on us to face your biggest challenges, whether that’s to up-skill, deliver total digital transformation or to simply guide your next campaign.

    Why in-housing?


    More Control and

    Greater Speed
    and Agility

    Digital From
    the Inside

    You Own Your Data
    and Insights

    Faster Campaign

    Improved Brand

    Up-skilling and
    Talent Attraction

    Greater Creative


    What gives us the right to consult on in-housing?

    Part of Forward
    The media company of lastminute.com
    This website is property of LM Forward Limited headquartered in The Johnson Building 77 - Hatton Garden, EC1N 8JS London (United Kingdom)
    Company No: 11855830, a company belonging to lastminute.com group. © Playbook 2019 - All rights reserved