Coupling consumer data with custom video production.
The Danone Group is divided into 3 main branches: Danone (dairy products), Mellin (baby food) and Nutricia (the health division). We have worked with Mellin for over a year, delivering precision marketing campaigns developed for Danone’s target audience.
Content created using data from Danone’s customer database and existing creative assets. The creative process was dramatically simplified compared to previous content developed for Danone and designed much faster.
10% reduction in video production costs
• Over 150 pieces of content produced in just one year.
• The videos made have also been resold in other countries such as France and Turkey
• Italy is a country leader for Mellin, with better results than other European countries