Coupling consumer data with custom video production.
“Madfish is a digital, smart, dynamic and flexible native agency, capable of capturing emerging creative trends and translating them into impactful communications, focused on the target audience. The team has great passion and enthusiasm in promptly supporting customer needs.”
Laura Turcato
Precision Marketing Manager
Mellin, Danone Group
The Challenge
The Danone Group is divided into 3 main branches: Danone (dairy products), Mellin (baby food) and Nutricia (the health division). We have worked with Mellin for over a year, delivering precision marketing campaigns developed for Danone’s target audience.
The Outcome
Content created using data from Danone’s customer database and existing creative assets. The creative process was dramatically simplified compared to previous content developed for Danone and designed much faster.
The Impact
10% reduction in video production costs
• Over 150 pieces of content produced in just one year.
• The videos made have also been resold in other countries such as France and Turkey
• Italy is a country leader for Mellin, with better results than other European countries
