Created the in-house media and marketing business at lastminute.com
To deliver data driven, media and marketing solutions and technology platforms for lastminute.com to maximise revenue opportunities and drive efficiencies for the business.
We set up Travelpeople as lastminute.com’s in-house media business in 2016. Reorganised team and hired key talent in record time across 6 International offices.
We grew annual gross revenues by 40% in just 4 years
- expanded lastminute.com’s reach from 45m to 60m monthly unique users through strategic alliances
- created ‘best-in-class’ adtech stack and in-house trading desk
- 300% increase in programmatic revenues yoy
- 2018: managed over 500 clients and 1.1k campaigns