Created the in-house media and marketing business at lastminute.com

“45M people come to our pages every month but only a subset travel with us. Can we capitalise on this audience by offering marketing solutions to brands looking to engage with travellers?”

Marco Corradino
CEO
lastminute.com

The Challenge

To deliver data driven, media and marketing solutions and technology platforms for lastminute.com to maximise revenue opportunities and drive efficiencies for the business.


The Outcome

We set up Travelpeople as lastminute.com’s in-house media business in 2016. Reorganised team and hired key talent in record time across 6 International offices. 


The Impact

We grew annual gross revenues by 40% in just 4 years

  • expanded lastminute.com’s reach from 45m to 60m monthly unique users through strategic alliances
  • created ‘best-in-class’ adtech stack and in-house trading desk
  • 300% increase in programmatic revenues yoy
  • 2018: managed over 500 clients and 1.1k campaigns
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The media company of lastminute.com
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Company No: 11855830, a company belonging to lastminute.com group. © Playbook 2019 - All rights reserved