Reaching new audiences through enhanced media performance & strategy

“Rika is unlike any agency partner we’ve worked with previously. Over the 3+ years we’ve been working with them, this talented, yet personal, consultancy team have helped us transform our marketing and media activities. They possess a deep understanding of strategy-first marketing as well as the technical capability to deliver the results.”

Maximillian Smith
Head of Portfolio, UK Marketing
De’Longhi Group

The Challenge

Despite De’Longhi’s position as the market leader across Europe for its coffee machines, the category is under-developed in the UK. Rika was asked to help De’Longhi better define and reach a UK audience and ensure its marketing and media spend was effectively communicating the values and passion of this distinctly Italian, yet global, brand.

The Outcome

With a focus on improving measurement and attribution, as well as ROMI, Rika set about to redefine De’Longhi’s relationship with its media agency, embrace personalisation and succeed in complex omni-channel campaign delivery.

The Impact

A 50% increase in household penetration

  • improvements in audience segmentation and targeting
  • introduction of KPI dashboards & tracking.
  • integrated marketing and customer experience analytics
  • actionable behavioural insights into De’Longhi audiences
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