Reaching new audiences through enhanced media performance & strategy
Despite De’Longhi’s position as the market leader across Europe for its coffee machines, the category is under-developed in the UK. Rika was asked to help De’Longhi better define and reach a UK audience and ensure its marketing and media spend was effectively communicating the values and passion of this distinctly Italian, yet global, brand.
With a focus on improving measurement and attribution, as well as ROMI, Rika set about to redefine De’Longhi’s relationship with its media agency, embrace personalisation and succeed in complex omni-channel campaign delivery.
A 50% increase in household penetration
- improvements in audience segmentation and targeting
- introduction of KPI dashboards & tracking.
- integrated marketing and customer experience analytics
- actionable behavioural insights into De’Longhi audiences