Unlocking a scalable new monetisation model

“The results have been immediate and the partnership continues to provide new and bespoke commercial opportunities through travel content and digital display campaigns.”

Charlie Parker
Digital Partnerships Director
Rough Guides

The Challenge

To help Rough Guides better monetise their website through digital advertising.

The Outcome

Seamless integration of our commercial team’s sales expertise and best- in-class advertising technology stack as well as the successful creation of new display and content driven advertising revenue streams.

The Impact

Five figures per month and growing by 30% MoM

  • double-digit number of brand advertisers running each month
  • full and flexible reporting and analysis as required
  • in-depth training on programmatic trading and data monetisation 
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